When you are in business your online presence is vital – more and more companies are learning this the hard way so it is vital to keep up with others when it comes to things such as email marketing solutions. Often you just get orders for your products from anonymous email addresses, but wouldn’t it be cool to be able to see which social platforms these email addresses are attached to? That technology, for example, is already available for your business to use.

Yes, that’s right. All you need is an email address and you can get information on name, gender, occupation and all the social networks that person is on (completely legally too as all of this information is out there just waiting to be gathered).

With this information you can discover properly just who your customers are and find out what sort of demographic you are attracting. This in itself will help you set up marketing campaigns to retain these customers. Social networking sites like can also prove very useful.

If you don’t already do so then you should consider marketing on Twitter. A profile is easy to set up and it is a very quick way to get your message across to your current customers – and to attract new ones as well.