Thursday, 16 June 2011

Commodore 64 - Vintage Ad!

Produced at Peter Wallach Enterprises by Marie Plagianos this Commodore computer commercial made in the late 1980's combined live-action, motion graphics and stop motion animation. As technical director Robert Lyons’ job was to put it all together. 

He accomplished this by having a 35mm precision print made of the live-action, rotoscoping from it for placement of the stop motion, and then bi-packing it as a contact print in an Oxberry animation stand. He then matted in the stop motion that was shot on 4x5 transparencies registered on animation cels, and then double exposed in the glows around the stop motion subjects. The stop motion models and animation were by Joe Laudati.