Sunday, 10 July 2011

Mello Yello - Animated River Journey

Passion Pictures new campaign for Coca Cola’s Mello Yello is something quite sweet.  It is created by one of Europe's leading independent production companies, who are used to producing award winning films in a variety of contemporary styles.

Here they beautifully merge 2D drawn animation, computer animation, stop frame animation, mixed media, and live-action to great effect.

The choice of song is important and of course the one chosen here is where the product quite possibly got its name in the first place.

Second, the decision to include a number of almost hippy type adults gives the advert some nostalgia - the summer setting and the retro, get away from it all vibe does the rest, quite frankly. The resulting ad is something which should shift millions of units, if anything can!