Dog Retrieves Sock Puppets - (YouTube link) Yeah, that’s a clever dog! However, I have a cat that turns on the laundry room light just for the fun of it, because she likes playing with...
Sunday, 10 July 2011
Here they beautifully merge 2D drawn animation, computer animation, stop frame animation, mixed media, and live-action to great effect.
The choice of song is important and of course the one chosen here is where the product quite possibly got its name in the first place.
Second, the decision to include a number of almost hippy type adults gives the advert some nostalgia - the summer setting and the retro, get away from it all vibe does the rest, quite frankly. The resulting ad is something which should shift millions of units, if anything can!
Posted by RJ Evans at 16:52
Labels: Ad, Ad-mination, Advert, Advertising, adverts, Animated, Clever, Coca Cola, Cool, Mellow Yello, Passion Pictures, Retro, River Journey, Summer, Vibe