When does advertising become a national institution? On the other hand, when does it become simply a nuisance? In the UK the meerkat saga goes ever onwards, with this the latest of the adventures of Aleksandr Orlov and his extended family of African/Russian meerkats. The budgets get bigger - but will the meerkats retain that place in our hearts?

Who can say?  Well, me for one. I have yet to tire of these crazy 'kats - and hope you have not either!