The Novartis "Reflections" Campaign is really quite something.  One of the most widely respected pharmaceutical companies in the world, it also runs advertising campaigns which turn the head.  Here, the idea is that old people look in to mirrors and see their younger selves.

As such is a rather poignant campaign - almost art in its own right (and that is a discussion for another day, for sure, when does advertising become art?).  We think the point is that with Novartis you will feel more like your older self than you do now.  Or it could just be a meditation on the trials and tribulations of getting old.  Either way they make for some thought provoking pictures.

Novartis "Reflections" Campaign :: Photography Served