You might argue that it is a way of sorting the wheat from the chaff. However, there are other ways to monetize your blog and one company at the forefront of this is IZEA, who have created an excellent name for themselves in the world of through their SocialSpark network.
With IZEA you can go down the traditional road of placing ads on your blog. However, if you have a niche readership this can mean getting little financial return for all your hard work. Again, many say that they blog for the love of it and that is fine. However, if you would also like to make some money from your online publishing then IZEA offers other ways.
Just about the best thing that IZEA does in my opinion is to give bloggers the opportunity to write sponsored posts on their blogs. IZEA has a strict code of conduct so there are rules to follow – and of course you will find that the advertisers must do the same. What is more, many people who read blogs are happy with sponsored posts being on your blog. After all, if they read magazines and newspapers they are used to this format of advertising.
So, my advice, if you want to monetize your blog, is to take a look at IZEA. As well as being one of the most trusted platforms for blog monetization they are very helpful – there is a whole community of other bloggers there who are willing to help you along too!